IMPACT OF PERSONAL DEVELOPMENT TRAININGS ON EMPLOYEE MOTIVATION: A CASE STUDY FROM TURKISH PHARMACEUTICAL SECTOR

Abstract

Author(s): Emre G├ľLL├ť, Ayd?n KAYI

In the recent years, motivation has been a concept given special importance in management and employee motivation has been considered as a key factor in the success of companies. It is also known that companies spend high amounts of money on trainings each year to increase productivity and stay competitive in the face of global competition and rapidly changing environment. In this article the authors develop a model to investigate whether there is an impact of personal development trainings on the motivation of employees working in a small-sized multinational company in the Turkish pharmaceuticals industry or not. For this purpose, a survey is conducted among 81 employees of this company working both in the head office and in the field as a special case through a questionnaire. Obtained results with a response rate of 94 percent show that there is a strong positive relation between personal development trainings and employee motivation. As a general conclusion, this study presents a positive implication for the relationship between personal development trainings and employee motivation. Further research will focus on conducting the study with larger samples in the Turkish pharmaceuticals sector to generalize the model.

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