HOMOGENISATION OF CULTUR IN THE CONTEXT OF LEISURE INDUSTRY: THE FOLKLORE USED IN THE THEME PARK

Abstract

Author(s): K羹bra YILDIZ ALTIN

In the 21st century, creativity is seen in almost every area from picture to architecture, from technology to economy. Today’s economic transformations are based on creativity. Also, culture is the most basic source of the creativity. The content-based culture industry is fed by diversity, innovation and originality. In this context, the entertainment industry that it is content or culture industries is one of the clearest and most suitable areas for this creativity. The culture or folklore converts to economy more and more come into the forefont. However, while culture is transformed into economic value, the main problem is the preservation of originality. At this point, what it will take, what it will leave and what it will transform, when culture is industrialized? In this presentation, we will focus on the practice of presenting different cultures at the same time in the entertainment sector, as well as answers to these questions. In conclusion, we have investigated to Disneyization or Disneyfication concept in the context of globalization and homogenisation of entertainment industry. Also, we have discussed how culture is used in the theme parks.

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