GREEN STAR UNDER ENVIRONMENTAL SUSTAINABLE TOURISM PROJECT SENSITIVITY

Abstract

Author(s): Menek?e CMERT Esra ZATA

Tourism, environment and sustainable development, which are interrelated and mutually complementary concepts. Sustainable tourism; tourism, in the long term the resources of the natural environment that can occur tourism represents a tourism concept that can be implemented without harm. When fully taken into account the existence of the tourism industry is based on the relationship between the environment and human, it is understood that tourism is an important strategy requires being able to make available sustainability. Today with the aim to achieve operating profit is now so sensitive to social issues and the environment they want to achieve their goals by acting. However, social responsibility projects are carried out. In particular, the Ministry of Culture and Tourism to stay environmentally conscious company since September 2008. "green star" did not practice has led to the emergence of the concept of social responsibility. In this study, tourism is important in terms of sustainable tourism and green marketing scope in accordance with environmental sensitivity and social responsibility project aimed to investigate the green star.

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