Author(s): Halime GÜVEN ÖZ

The basis of our analysis tracks the changes of fashion of the Muslim-Conservative class of people and especially the reflection of these changes in fashion magazine. The purpose of this study is to highlight to what extent the principals of the Muslim-Conservative class like the place of the Man and Woman are in fact, shaped by the basics of modernism. In this respect we have made the analysis of 15 publication of a pioneer Muslim Conservative fashion magazine named Aysha between 2013 and 2017. Aysha target the conservative middle and upper class and assign a special role to each gender by for example insisting on the prudishness of woman, the role of mother, the children. The magazine bring muslim-conservative women into line with modernism but at the same time question and criticize the break of tradition and values.


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