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FROM THYMIA TO MODAL ANALYSIS OF PASION THROUGH TV COMMERCIALS

Abstract

Author(s): Eda ÇORBACIOGLU GÖNEZER

Advertising poster is created in order to inform target audience regarding the product and approve consumption emotion. Advertising helps to show the changes and results created by product. Transition from one situation to other situation shows the impact which is created by the product. Advertisers especially use TV commercials in order to show this change, otherwise advertising posters are not sufficient to show this change. The changes which are created by the products can be observed by thymia analysis. The term of thymia is based on psychology and it belongs to deep structure. Thymia shows the relationship of sensitive body with its surroundings. At the end of this analysis, a detailed evaluation can be made. This evaluation can be made with different methods. At the end of this evaluation, if the result is positive this thymia is euphoric thymia. On the other side, if the result is negative this thymia is dysphoric thymia. If the result is both positive and negative then this thymia is phoric thymia. The term of thymia consists of two types of modal thymia. The first type is named as simple modal thymia and the second type is composed modal thymia. Euphoria and dysphoria are simple thymia. Aphoria and phoria are composed of euphoria and dysphoria.

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