FROM ONLINE PUBLIC RELATIONS TO E-HEALTH INTERACTIVITY: WEBSITE PERFORMANCE OF UNIVERSITY HOSPITALS IN TURKEY

Abstract

Author(s): Ebru GZELO?LU, Volkan YAKIN

This study undertakes the performance of websites belonging to renowned university hospitals by using as tools e-health and online public relations. As such, a comparative approach has been taken in order to analyze the activity shown on websites pertaining to various foundation and university hospitals from Turkey. The study takes 69 active university hospital websites and analyzes their content. Throughout the process of gathering the data, a 5D scale has been used as a base for the online public relations and ehealth applications. The results of the study have determined that online public relations used as a tool for websites remain insufficient; however, when it comes to e-health implementations some success has been noticed. At the overall evaluation, out of ten best universities, six have been state universities and four have been foundations; yet, the overall rate of foundation hospital websites as opposed to the ones belonging to university hospitals has been found to be higher.

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