Author(s): Lemi AKIN

Language is a living entity constantly evolving. In the process of this development the entry of new vocabularies into language occur in different ways. Transforming into a common noun from brand proper names assuming the character of a product name and this product names find a place for themselves in the dictionary, this is just one of the ways. Though most of these generic brand names are foreign origin, as utterance they became Turkish word frequently take place in our daily lives. In this study, the place of brand names in our language will be examined under three main headings First the occurrence of brand names will be discussed, afterward their depictions in the current Turkish Language Institute will be focused on finally, the composite structures of these names briefly will be mentioned. Thus the usage of generic brand names in the living language will be drawn.


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