EXAMINATION OF BRAND CONCEPT IN TERMS OF CITY MARKING; KONYA PROVINCE EXAMPLE

Abstract

Author(s): Tu?ba OKAY Suat OKAY

The main purpose of this study is to determine the level of existing assets and activities of the city of Konya and to make a preliminary research to measure the effect of the activities on the city's urbanization, thus cutting the city's economic and social benefits. In this study, the concept of brand is defined first. Then list the details of the terms necessary for the presentation of the urban functions and the balance of local people, firms, tourists and other travel demands for optimal conditions. Lastly, the concept of city brand, city mark elements and city brand building process, which is an understanding based on providing a city with its power to marketing needs and providing a strong, positive and different reputation with a permanent advantage, has been examined in detail. As a result of this study, it has been determined that the sub-components of local brand and local relatives, culture, historical heritage and natural beauties, education and settlement, people and distance, tourism, congresses and activities.

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