Author(s): Banu H. GÜRCÜM, P?nar ARSLAN

Design is a process regarding application fields and develops in these fields.Designer while making design preferences, has to keep the taste of the customer, the needs of consumers, the functions of the product, techical aspects and production other than aesthetics, the habits of buying, using consumption, the approaches of purchasing,the financial and economical sides of retail, sales, presentation, etc. in mind. This kind of multidimensional problem can not be solved only by studying the past and the meaning of the cultural heritage. One has to examine sociocultural parameters like person in the modern society, companies, production and consumption, society and culture, trends, fashion or fads, groups, needs, luxury, the meaning underlying the product inside the design problem. Thus, ethnography can be used to investigate critical and compucated design problems.If the aim is the usability of the designed object by getting inside of the design problem by the ethnographic study.This study is conducted in order for the textile design to be accepted as a discipline requiring a scientific methodology and for the ethnographic research methods to be employed in the process of textile design which needs mental activity, creativity and uniqueness.


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