EFFECTS ON BURNOUT OF EMOTIONAL LABOR AND JOB STRESS: A RESEARCH ON PROFESSIONAL TOURIST GUIDES

Abstract

Author(s): U?ur AKDU• Serap AKDU

The tourism sector is labor-intensive sector and tourism employees expends energy to make unique experience of guests holidays, to increase satisfaction and loyalty along with service quality. The situation is same for professional tourist guides staying together tourists with long time and closely interested with tourists requests and problems. Usually, they works different tarvel agency, different tourist groups and people having different personality characteristics.in this context, they spends high emotional labor along with physical labor. Efforts of managing emotions and behavior can be pushed to people in stress and burnout. Burnout is an important psychological condition that affects negatively to relationships with work, family life and social life of a person. This study aimed to identify emotional labor, job stress and burnout levels of professional tourist guides and determine the relationship between emotional labor, job stress and burnout

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