Effect the Use of Mascots at Advertisements to Brand Awareness

Abstract

Author(s): Belma FIRLAR, Pelin DNDAR

Postmodern era, organizations’re organizing their marketing communication efforts for to create a sort at their target audience’s minds with sended messages. The creation of ranking the ad, as the creator and transmitter of the symbols, the emotional bond between brand and consumer plays an active role in maintaining the establishment, because people are aware of and react to things they see. Given the functions of the components of the ad as one of the mascots and advertising products, customer location and lived experience of individuals to express themselves, allowing tüketimleriyle assets appears to be most effective

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