EFFECT OF RELATIONSHIP MARKETING TENDENCY OF LOGISTICS COMPANIES ON LOGISTIC PERFORMANCE AND MARKETING PERFORMANCE

Abstract

Author(s): M. Şükrü AKDOĞAN, Ayhan DURAK

Relationship marketing aims to create an organizational image and trust by focusing on customer value and service quality on the one hand and reducing costs on the other. After all, the desired result is to ensure customer loyalty. Relationship marketing is an approach which requires companies to deal with every customer as a separate market division. Due to this feature, relationship marketing is also known as one-to-one marketing. Performance measurement has been an obligation ever since companies started to grow and have a more complicated organizational structure. Companies want to determine whether they reach their targets or not. In addition, they need to know the condition of the firm so as to determine the targets they wish to reach in the future. In this study, we examine the relationship marketing tendencies of logistic companies in Turkey and Germany and the relation between logistic and marketing performances. As a result of the research, it is seen that there are meaningful ties between relationship marketing sizes and logistic and marketing performances.

Announcements

You can send your paper at Online Submission System

  • The Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararası Sosyal Araştırmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google Scholar citation report
Citations : 7760

The Journal of International Social Research received 7760 citations as per Google Scholar report

The Journal of International Social Research peer review process verified by publons
Get the App