EFFECT OF CAMP EXPERIENCE ON VISITOR SATISFACTION AND INTENT TO VISIT AGAIN

Abstract

Author(s): Handan ZTRK** ?lke BA?ARANG?L*

The aim of this study is to examine the relationship between camp experiences, satisfaction and re-visit intentions of camp visitors. In this context, data were collected from 391 visitors who visited Gökçetepe Nature Park between 30 August and 7 September 2018 with the help of a face-to-face questionnaire. Descriptive Statistics, Factor Analysis, T-Test, ANOVA and Regression tests were applied to IBM SPSS 22 program. As a result, it was found out that camping experience had an effect on visitor satisfaction and visitor satisfaction had an effect on intention to visit again. There were no significant differences between the socio-demographic characteristics and the visitor satisfaction and intention to revisit the camp site. As a result of the research, various suggestions were developed for the managers and businesses responsible for the camps.

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