Dijital Gazeteler ve Pazarlama: Türkiye’deki Dijital Gazetelerin Pazarlama Dinamiklerinin Deerlendirilmesine likin Bir Analiz


Author(s): F. Belma FIRLAR and Sadiye DENZ

At this study, a web analysis module were shaped in the context of functions and marketing criteria for to analyze Turk?sh newspapers which published in daily national scale and also have web site. As of November 2009 at the intensity web traffic analysis of digital newspapers, were taken into consideration. At the result of working the study’s targeted that whether effectiveness marketing and function components of digital newspapers or not. Hence, parallel to the relevant criterias, primarily factors which play decisive role at effectiveness of digital newspapers’re detected. At the result of overall evaluation, Turkish digital newspapers marketing activities’re not dynamic as functional variables which’re all provided by technology, has not been detected.


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