DETERMINATION OF EFFECT OF RISKS PERCEIVED BY TURKISH TOURISTS INTENDING TO GO TO ABROAD ON SELECTION OF DESTINATION AND PURCHASE INTENTION

Abstract

Author(s): Ezgi TRKMEN M. O?uzhan ?LBAN

Risks perceived by the individuals subjectively affect the decision making process of the consumers directly. It is supposed that risk perceived can affect the selection of holiday resort in the sense of touristic consumers. Which types of risks may affect the selection of holiday resort should be investigated for the destination marketers. In this study, it has been tried to determine dimensions of risks perceived by Turkish tourists perceive about abroad. Effect of risk perceived on holiday purchase intention for the determined countries (Italy, India and Iran) was investigated

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