DETERMINANTS OF CONSUMERS’ ADOPTION TO SHOPPING WITH QR CODE IN TURKEY

Abstract

Author(s): Kemal EYÜBOĞLU, Uğur SEVİM

Radical changes have occurred in our daily life with come into our lives of information technologies. QR code is one of the most new of these changes and recently it has become used in many areas of human life. Shopping is one of these areas and it is considered that QR code will be significant impact on consumers’ shopping behaviours. The study aims to analyze the determinants of consumers’ shopping with QR Code. We developed a theoretical model based on the Technology Acceptance Model with added constructs perceived risk and perceived playfulness empirically tested its ability in predicting consumers’ behavioral intention to use QR Code payment. We designed a questionnaire and obtained 697 usable responses. We analyzed the data using Structured Equation Modeling to evaluate the strength of the causal relationships. The results of statistical analyses indicate that directly perceived usefulness and perceived playfulness have a significant impact on the acceptance of QR Code payment in Turkey.

Announcements

You can send your paper at Online Submission System

  • The Journal of International Social Research / Uluslararası Sosyal AraÅŸtırmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararası Sosyal AraÅŸtırmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google Scholar citation report
Citations : 8982

The Journal of International Social Research received 8982 citations as per Google Scholar report

The Journal of International Social Research peer review process verified by publons
Get the App