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DETERMINANTS OF CONSUMERS? ADOPTION TO SHOPPING WITH QR CODE IN TURKEY

Abstract

Author(s): Kemal EYÜBO?LU, U?ur SEV?M

Radical changes have occurred in our daily life with come into our lives of information technologies. QR code is one of the most new of these changes and recently it has become used in many areas of human life. Shopping is one of these areas and it is considered that QR code will be significant impact on consumers’ shopping behaviours. The study aims to analyze the determinants of consumers’ shopping with QR Code. We developed a theoretical model based on the Technology Acceptance Model with added constructs perceived risk and perceived playfulness empirically tested its ability in predicting consumers’ behavioral intention to use QR Code payment. We designed a questionnaire and obtained 697 usable responses. We analyzed the data using Structured Equation Modeling to evaluate the strength of the causal relationships. The results of statistical analyses indicate that directly perceived usefulness and perceived playfulness have a significant impact on the acceptance of QR Code payment in Turkey.

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Citations : 27

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