DESTINATION CHOICE PROCESS OF TOURISTS USING SMART APPLICATIONS AND PRODUCTS: THE CASE OF ISTANBUL

Abstract

Author(s): Ayd?n NAL Sinan Baran BAYAR

Many personal, social, cultural, demographic and economic factors can be determinative in the destination choice processes of
tourists. However, with the 1990s, smart products and applications that entered the lives of consumers have affected the purchasing
processes of tourists at least as much as other factors. This study, aims to determine the effect levels of the smart products and
applications that the destination has on the destination choice processes and travel intentions of the tourists who visited the Istanbul
destination in the July-November 2019 period. 400 questionnaires prepared within this context were delivered to the domestic tourists
between the ages of 18-30 by face-to-face communication. The data obtained from the questionnaires (392 questionnaires) were
analyzed by use of the SPSS program. As a result of the analyzes, it was determined that the domestic tourists between the ages of 18-30
used smart products and applications at the destination during their vacations at a very high level (82%) and that the smart products
and applications had a very high effect (81%) on their destination travel intentions. It was determined that the domestic tourists
between the ages of 18-30 evaluated the smart applications and products that the destination had with attitude, behavior, belief, travel
intention and smart destination choice dimensions. In addition, it was determined that all of the tourists’ perception dimensions of
smart applications and products had high and positive effects on the destination travel intentions of tourists.

Announcements

You can send your paper at https://www.scholarscentral.org/submissions/international-social-research.html

  • The Journal of International Social Research / Uluslararas覺 Sosyal Arat覺rmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararas覺 Sosyal Arat覺rmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google Scholar citation report
Citations : 27

The Journal of International Social Research received 27 citations as per Google Scholar report

The Journal of International Social Research peer review process verified by publons
Get the App