Author(s): ├ça?r? G├ťM├ť?
Practices which are experimented on laboratory animals to research the results of scientific studies and the effects of cosmetic products lead these animals to suffer. Eventhough animal testing causes significant and positive results, it does not stand to reason unless it is performed but for obeying ethical rules. In cosmetics sector which is kept out of this purpose and renders service to discreationary usage, animal testing cannot be tolerated. Providing cosmetic products by practising painful tests on animals so as to enhance humanbeings' physical appearance and make them happy is extremely egoist and unethical approach. While technology is developing, it will be a more decent way to direct into cosmetic products including natural essences not having any reservations in usage beside alternative choices replacing animals. In this study, five illutrative serial social responsibility poster designs were made and concluded by analysing in the purpose of paying regard to ethical rules while using animals as experimental objects, emphasizing animals' suffering from pain especiallyin the phase of testing cosmetic products and creating awareness in this matter.