Author(s): SavaÅ KESKÄ°N Ä°mran UZUN
Self-representation and social construction opportunities is offered by social media mediate a substantial remedy in the eyes of disadvantages ?dentity members. Atheist virtual groups encouraged because of transformed collective solidarity activities of foam and informal virtual community activitties on social media and the Atheism Association which was founded by ahteist enterpreneurs who aimed a instutional/organized practise, started its activities as a legal status mechanism. For this reason, there are differents with regard to both the nature of communication avtivities and constuctive action between the ?dentity profile that is created on social media account of Atheism Association and identity structure of other virtual atheist communities. Despite the identity and communication actions of a common atheist community based on humor, informal communication and special polemic, a corporate and collective identity model is placed at center of the Atheism Association. In this study, it is examined corporate and dialogical activities of the Atheism Association that is a result of instutionalization effort of atheist groups that corresponding to the 'Ultra Other' in the traditional social context, on Facebook which is a common social media platform. Indeed, Facebook has become an important field of communication in terms of corporate applications and image management due to the broad horizon of the digital world. It hosts the main communication strategies of the Atheism Association, who prefer to destroy the negative image stemming from the mode of otherness. Facebook's other importance in terms of the Association; to provide a solution to the problem of taking place in traditional media and to offer self-representation practice.
The Journal of International Social Research received 7760 citations as per Google Scholar report
