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CONTRIBUTORY FACTORS OF COLLEGE STUDENTS? FAST- FOOD PREFERENCES AND AN IMPLEMENTATION IN GAZ?ANTEP

Abstract

Author(s): Yakup DURMAZ, Ercan ?NCE, Esra ÇIKMAZ

As a result of technological developments, innovations which occur in different parts of the world have started to become widespread faster than before. This situation has increased the demand to fast-food products in recent years. This demand increase necessitates examination of fast food preference contr?butory factors carefully. External source made fast-food consumption habit generally has preferred by students and children. At this point, determination of students’ fast-food consumption’s contributory factors is important. This research , with the aim of fast-food preference contributory factors identification, consists of Gaziantep University Vocational School of Tourism and Hotel Management’ students’ ideas. It is conducted a poll with 152 students to make real this aim. At the end of the study; while ‘’promotion decisions effect’’ and ‘’ product effect’’ factors are found as determinants, ‘’psychological and social environment effect’’ are not effective on the fast-food preference of students. Also, as it is seen that students’ fast-food preference contributory factors have not statistically significant difference with their age and genders.

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