Author(s): Seçil UTMA
In the current technology age, the media is one of the main tools in which fear discourse is produced. Mass media create prejudices and stereotypes through the products it offers to the society and construct their own social reality about how these should be perceived in society. While media organizations make efforts to mobilize individuals with the messages they convey to the society, they create panic in the society in order to achieve their goals and somehow act as fear panellists. For this purpose, while mostly presenting content that is unreal or focuses on a certain part of the truth, it emphasizes how they should be perceived. Compared to other media, television plays an important role in the formation of a culture of fear. Television, which uses the superiority of the image, shapes the perception of individuals through the images it chooses about the events and phenomena subject to the news, and as a result, the events reach the audience in a much more distressing and terrible way. In our study, the concept of fear is emphasized and how fear is constructed in media organizations, especially television, is theoretically discussed.
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