Author(s): Nisan YOZUKMAZ, Aydan BEKAR

There are many wine destinations that foreign and domestic tourists visit. One of them is Sirince Village in Selcuk town of ?zmir. Situated near a lot of popular destinations such as Kusadasi, Selcuk and ?zmir, Sirince is also a famous wine destination. The objective of this study is to reveal the profile of domestic tourists who have visited Sirince through their attitudes towards wine, their travel motivations and their demographics. With survey method, data are collected from domestic tourists visiting Sirince and then analyzed with SPSS 22.0. According to the findings, domestic wine tourists visiting Sirince are mostly young people working in public services with high education and middle income level. Their attitudes towards wine are positive in general which have parallels with the facts that this destination is famous for its wine and has high participation levels. This findings show that domestic tourists are wine consumers, can travel for participating in festivals and events related to wine and therefore can be qualified as wine tourists. The most significant travel motivations of these tourists are determined as pull factors related to the destinations such as its cultural and historical attractions.


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