Author(s): Ta?k?n ?NAN

Preschool children are not able to analyse, evaluate and select the media content carefully due to their developmental characteristics. Children, in the position of vulnerable receiver against media, are particularly affected by cartoons both in positive and negative ways. The techniques used in cartoons and the content could be very attractive to children, eg., imaginative characters which have super power, animal characters which can speak, bright colours, voices, and music. And they spent a big chunk of time every day in front of TV. It is thought that there may be a tight connection between problem behaviours which are displayed by children and the cartoons that they watch. Nowadays, media has become an important part of people’s lives. Every day, the time spent on media is increasing. Media is not used only to entertain and to present people news, but also to provide a social environment for people to interact with others and actually help them survive. Adults, even children, are addicted to using media outside, inside home, at metro or bus, and even at work. This addiction and interest in media can now be seen even in the lives of preschoolers.


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