Bibliometric Examination of Enterprise Social Media Research: Identifying Trends in the Digital Economy Landscape


Author(s): Arik Engin*

In today's rapidly evolving digital landscape, enterprise social media has emerged as a pivotal force shaping business strategies, consumer interactions, and communication paradigms. This review article presents a comprehensive bibliometric analysis of research conducted in the field of enterprise social media, aiming to identify and elucidate the key trends and patterns that have emerged in the dynamic digital economy landscape. By employing bibliometric techniques, this study examines the evolution of research topics, influential authors, prolific journals, and emerging themes in enterprise social media research. The findings not only contribute to a deeper understanding of the current state of the field but also provide insights into its future trajectories.

The research hotspots revolve around the theme of enterprise social media, covering topics such as knowledge sharing, communication, and performance. The research themes have undergone a transition from singularity to diversity. Finally, this paper proposes future research prospects in three areas: the human–computer collaborative model against the backdrop of artificial intelligence, user privacy disclosure and protection, and the impact of enterprise social media usage on the mental and physical health of employees. These prospects aim to provide valuable insights for subsequent research endeavors.


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