Author(s): Selçuk BALI
This study seeks to delve into the depths of the behaviour of individuals and institutions in relation to finance and accounting and the end effects on markets performance. It is based on a research that digs up informations on the history, models and theories that sum up the whole concept. The research also seeks to determine the reliability of assumptions and neo classical thoughts of experts. Main relationships explored include consumers, market prices, attitudes and relationship between finance and accounting among others. The main topics explored throughout the article include models and counter criticisms. This article is thus geared towards shedding more light on these matters in the hope that a better understanding of the addressed topics will result in an informed and appropriate application of the same.