Author(s): Serdar YARLIKAÅ
The purpose of this study is to gain insights into business administration students’ perceptions regarding mobile commerce applications as well as to determine the relationship between convenience and price in mobile commerce. Firstly, 18 mobile applications and 6 evaluation questions associated with convenience and price were extracted from the previous literature. Then, a questionnaire was applied to obtain the importance ratings of business administration students’ with regard to each mobile application and to determine the relationship between convenience and price in mobile commerce. The survey results denote that there were no significant differences between the second-year students (who have not taken the Management Information Systems Course yet) and the third-year students with respect to importance ratings of mobile applications. The results of hierarchical clusters analysis validate the least preferred mobile applications. It is observed that there is a weak and positive correlation between price and convenience.
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