AN EXAMPLE RESEARCH ON WORD OF MOUTH MARKETING

Abstract

Author(s): O?uz YAVUZYILMAZ• Yusuf ARSLAN

The problems that world economy met; improving technology, increasing competition between companies and the variations of the consumers needs and expectations obligate new approaches and new quest in marketing just like all other branches. Thanks to the innovations, found in 2000s, and improving technology, internet became a part of our life and accelerated the marketing Marketing managers can not remain indifferent to these developments. They use marketing for, put forth a lot of different adjectives to reach consumers. In this way, they are trying to deliver products and services to consumers.As a result of those effort, despite the foundation rely on a long time ago but found only after 2000s in US, word of mouth marketing became an effective arguement among marketing managers. Word of mouth marketing expanding from consumer to consumer not like other marketing methodologies. Refering the correct product to correct person is one of the he best sales method as a marketeer. Indusing people to talk about the coorect product will ensure the function of word of mouth marketingIn this study, concept of word of mouth marketing has been examined in various points based on marketing notion. Response level and conditions of word of mouth marketing are discussed and it is revealed which parameters depends on. A sample case is given that shows how word of mouth marketing affect consumers and how it is applied. A research has been held which is done on student preparing for university exams in Kocaeli. The evaluation of the datas, gained in this research, and suggestions are mentioned in the conclusion part this study.

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