Author(s): Süreyya ECE

Today, it is expected that organizations providing individual investor portfolio consultancy services should offer better service to customers. The way to meet this expectation is to go out of standard patterns and do different work for each individual. For this reason they need to know the customers very well. The more well a financial institution knows its customers, the more likely it will be to create a portfolio that is appropriate for the customers. Even if the investor who is satisfied with the created portfolio is harmed, it will not hold the service provider responsible and continue to work with this organization. The aim of this study is to investigate the effect of individual investors' demographics and investment knowledge on their investment behavior and to show which type of investor prefers which type of investment instrument. Within the scope of the study, a survey was conducted with individual investors in Batman province. The obtained data were analyzed by Chi-square test. In the survey, it was seen that the participants' gender, age and marital status variables did not affect their investment preferences, but education status and investment knowledge affected their investment preferences. It is expected that the results of this research will inform the institutions that provide portfolio advisory services to the individual investors about which type of investment portfolio they should create for their customers.


You can send your paper at Online Submission System

  • The Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararası Sosyal Araştırmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google Scholar citation report
Citations : 7760

The Journal of International Social Research received 7760 citations as per Google Scholar report

The Journal of International Social Research peer review process verified by publons
Get the App