Author(s): H. Aydan (S?LK├ť) B?LG?L?ER
Internet technologies offer some advantages to societies and the dynamics within them. The internet users and consumers in societies desire to have knowledge about the enterprises and organizations that they will interact with. Moreover, they demand an immediate response to their questions about the goods and/or services they will consume. Accordingly, this can only be accomplished with internet technologies. Thus, the enterprises need to design their web pages in such a way as to guarantee a better flow of information for their target environments, and make them attractive enough for the internet surfers to prevent boredom, and provide users with a fast channel of communication. They also have the opportunity of conducting such activities as advertising, promoting, and selling of goods and/or services in their official web sites. In this study, the official web sites of Coca Cola Turkey, Turkcell and Turkish Airlines, the top three brands in communication and social media management according to the data provided by the journal Capital in 2014, have been analyzed. The findings obtained through the analysis have been evaluated according to such criteria as flow of information, visual quality, and presentation function.