Author(s): Emet GREL, ?rem ?EKER, Simge SANER

The scope of this study is to focus on Paris, one of the most charming cities in the world, on the level of destination marketing. To do so, primarily the general information about the city of Paris is provided and the history of the city is mentioned according to the connection between the perception concerning the city of Paris and the cultural continuity. Following that, the image and connotation, playing a determining role in positioning the city of Paris as a destinational center and brand-city, is clarified. This study ends with analysis of the examples of movies and television series, an important tool in terms of destination marketing, qualifying Paris as the city of love and romance.


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