AGRICULTURAL MARKETING AND PLACE OF AGRICULTURAL COOPERATIVES IN AGRICULTURAL MARKETING

Abstract

Author(s): Sava? YILDIZ

The agricultural products can be delivered to the end consumer directly by the producer without any intermediary or by various intermediaries. The intermediaries that exist in agricultural marketing generally consist of public institutions, private sector, traders, wholesalers, collectors and wholesalers and agricultural cooperatives as well. Among the aims of agricultural cooperatives, whose main field of activity is different, there can be marketing activities of the products produced by the members. However, there are two agricultural cooperatives whose main field of activity is the marketing of agricultural products. These are Agricultural Sales Cooperatives and Associations and Fresh Vegetable and Fruit Marketing Cooperatives. In the study based on the literature review, the place of these two cooperatives in agricultural marketing was evaluated. Agricultural Sales Cooperatives and Unions and Fresh Fruits and Vegetables Marketing Cooperatives play an important role in overcoming the problems that agricultural producers cannot overcome by themselves in the market. In addition, both cooperatives contribute to the realization of marketing in terms of both the producer, the consumer and the national economy by carrying out the basic and auxiliary activities on behalf of their members.

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