ADVERTISING AND MARKETING STRATEGIES: ELEXUS HOTEL AND ACAPULCO HOTEL SAMPLE

Abstract

Author(s): A?k?n YCEKAYALAR

The internationally unrecognized status of the Turkish Republic of Northern Cyprus (TRNC) has forced the country to face serious difficulties in tourism as it does in many other different scopes of life and it hinders the country’s economic growth. Despite all these difficulties, the tourism in TRNC has soared tremendously due to the extensive and continuous work and effort of the advertising and publicity agencies. This study has aimed to analyse the advantages and disadvantages of the advertisements regarding tourism in TRNC on internet and social media channelsThe films made by TRNC Ministry of Tourism and other tourism organizations for 2016, 2017 and 2018 have been analyzed and analyzed. Having critically assessed, it has been concluded that the videos were quite visual a feature which sometimes may lead to misinterpretation in the absence of audio-visual and/or written explanations and that advertisements prepared with a more creative tone may lead to better publicity results.

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