ADAPTATION OF CORPORATE SOCIAL RESPONSIBILITY FOR SPORT ORGANIZATIONS TO TURKISH: A VALIDITY AND RELIABILITY STUDY

Abstract

Author(s): U?ur SNMEZO?LU Dil?ad OKNAZ Ercan POLAT

The purpose of this study was to perform the Turkish adaptation of corporate social responsibility scale for sports clubs which was developed by Jung to evaluate supporters’ perception of corporate social responsibility activities. The research group was consisted of sports club supporters which bear the name of a company in food industry and leaguer in Beko Basketball League watched the team’s match on 23 March 2015. (n=250). Translation-Back Translation technique was applied to assess the Turkish adaptation of CSRÖ. The construct validity of the measurement instrument was tested by means of Confirmatory Factor Analysis. Because of not having adequate Goodness of Fit Indices, adapted scale’s article number lowered to 16, which was 4 dimensional and consist of 28 articles. (Ki-Kare/sd=1.58, SRMR= 0.06, RMSEA=0.06, GFI=0.91, NNFI=0.96, AGFI=0.87, NFI=0.95, CFI=0.97).The Cronbach’s alpha coefficients were 0.74 economic responsibility dimension, 0.83 legal responsibility dimension, 0.89 ethic responsibility dimension and 0.83 philanthropy responsibility dimension. Total cronbach’s alpha coefficients was α = .88. According to obtained results, it can be concluded that adapted scale can be performed in Turkish sports clubs.

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