Author(s): Füsun ASKAR
The efficiency of art in all fields gives an aesthetic direction to the consumption habits of popular culture. The modern age, where even a product which is not related with art is presented by artistic images and features and social messages are given by unexpected dance shows at unexpected locations, pushes the limits in terms of creativity in advertising and marketing activities and creates a competition environment. Images have been brought for applications which left the discussions of art being commoditized behind and a product or service has been presented to millions. Although it has a power to change many things, due to image being extraordinarily used in artificial fields and pass through the mind age has brought many innovations for advertising and marketing activities.
The idea of that advertising and marketing activities by dance events, which carry the characteristics of actual advertising and marketing concept, may reach larger masses by means of word of mouth communication and viral marketing forms the extend of the subject. The study also focuses on the fact that dance events being a part of social responsibility projects or being chosen as a sponsorship event can be an effective promotion for a qualitative dance event.
The Journal of International Social Research received 7760 citations as per Google Scholar report
