A SWOT ANALYSIS ON SUSTAINABILITY OF FESTIVALS: THE CASE OF INTERNATIONAL TROIA FESTIVAL

Abstract

Author(s): Erol DURAN

Events are important motivators of tourism, and figure prominently in the development and marketing plans of most destinations. They are universally important for their social and cultural roles, and increasingly have been promoted and created as tourist attractions. This study is structured into two objectives. The first objective of the study is to identify the current condition of the International Troia Festival (ITF) by definition of problems, managerial challenges, and the roles of stakeholders. This will be achieved through employing observation and interview techniques. The second objective of the study is to identify, the current position of the ITF, including its sustainability and marketplace by employing a SWOT analysis.

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