Author(s): Aydoğan SOYGÜDEN

The aim of this study was to evaluate the factors affecting sports consumer behavior and to obtain better information about sports consumer behavior. Today, as every sector has consumers, the sectors determine sales strategies in line with the demands of their own consumers. The study is a study conducted in the form of literature review. Theses and articles about consumer behavior in sports have been examined and evaluated. It is seen that consumer behavior in sports has a very variable structure. The expectations of sports consumers are always higher, and it is thought that they are influenced by the economic, technological, scientific and cultural elements of the period. It is seen in our environment that the sports consumer demands new, different, adrenaline and energetic sports activities. As a result, we can say that sports consumer behaviors are very variable and diverse with increasing demand for recreational sports activities. Especially the sports sector with the lower sector portion sporting goods has occurred higher demand. Recently, there has been a high interest in sports tourism, outdoor sports and recreational sports activities. However, the interests of different gender and age groups towards sporting activities continue to increase rapidly. In addition, it is seen that the demand for sports increases with the formation of health awareness in humans. In line with these demands of the sports industry; product, marketing, advertisement, and other elements are suggested to be done by predicting sports consumer behavior.


You can send your paper at Online Submission System

  • The Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararası Sosyal Araştırmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google Scholar citation report
Citations : 7760

The Journal of International Social Research received 7760 citations as per Google Scholar report

The Journal of International Social Research peer review process verified by publons
Get the App