Author(s): Gizem ErgülÅen BAÅLAR⢠E. Pelin BAYTEKÄ°N
Corporate identity indicates how a corporation sees or wants to see itself. In general terms, it refers to the ways a corporation represents itself. It includes internal factors such as vision, mission, corporate values, corporate behavior and communication as well as factors implying visual identity such as brand names, logos and symbols, corporate colors and typography. Visual identity is a set of components that represent corporations visually in all platforms as a sub-category of corporate identity. Especially logos and symbols have the characteristics of a corporate signature, and they are the most important factors affecting the recognizability and distinguishability of corporate brands for target groups. This study is a semiotic analysis of all the logos used by the Renault brand between 1900 and 2016. It examines how 11 logos used by the brand have evolved since its establishment
The Journal of International Social Research received 7760 citations as per Google Scholar report
