A SEMIOTIC ANALYSIS OF THE EVOLUTION OF THE RENAULT LOGO FROM 1900 TO 2016

Abstract

Author(s): Gizem Erg羹l?en BA?LAR E. Pelin BAYTEK?N

Corporate identity indicates how a corporation sees or wants to see itself. In general terms, it refers to the ways a corporation represents itself. It includes internal factors such as vision, mission, corporate values, corporate behavior and communication as well as factors implying visual identity such as brand names, logos and symbols, corporate colors and typography. Visual identity is a set of components that represent corporations visually in all platforms as a sub-category of corporate identity. Especially logos and symbols have the characteristics of a corporate signature, and they are the most important factors affecting the recognizability and distinguishability of corporate brands for target groups. This study is a semiotic analysis of all the logos used by the Renault brand between 1900 and 2016. It examines how 11 logos used by the brand have evolved since its establishment

Announcements

You can send your paper at https://www.scholarscentral.org/submissions/international-social-research.html

  • The Journal of International Social Research / Uluslararas覺 Sosyal Arat覺rmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararas覺 Sosyal Arat覺rmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google Scholar citation report
Citations : 27

The Journal of International Social Research received 27 citations as per Google Scholar report

The Journal of International Social Research peer review process verified by publons
Get the App