A SEMIOTIC ANALYSIS OF POLITICAL ADVERTISEMENTS AS A WAY FOR POLITICAL COMMUNICATION: THE CASE OF "AK PARTY/CHP/MHP"

Abstract

Author(s): Merve AKGL

Political ads are the most effective tools of a political campaigns. Political ads are called as a form of propaganda that use mass communication media. This is a way that is being used to influence voters. The paper will carry out political ads during political campaigns because it is an integral part of political communication. The study will analyse 3 major parties’ (AKP, MHP, CHP) political campaign ads during the 1 November 2015 Elections. A semiotic analysis will be done by scrutinising the most important political ad film of the three major parties. Using semiotics, the narrative and the general descriptions about the ads will be studied. In addition, the ads will be analysed in terms of colour, target audience and how they are interpreted, through visual analysis.

Announcements

You can send your paper at https://www.scholarscentral.org/submissions/international-social-research.html

  • The Journal of International Social Research / Uluslararas覺 Sosyal Arat覺rmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararas覺 Sosyal Arat覺rmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google Scholar citation report
Citations : 27

The Journal of International Social Research received 27 citations as per Google Scholar report

The Journal of International Social Research peer review process verified by publons
Get the App