A RESEARCH TOWARDS THE DEVELOPMENT OF GOLF TOURISM IN BELEK REGION

Abstract

Author(s): Aslı ERSOY, Mustafa GÜLMEZ

The main purpose of this study is to reveal the views of managers, who represent top and middle level executives working in Golf Clubs operating in Belek region, on the development of golf tourism and to reveal possible obstacles that may set back the development of golf tourism. For this purpose, the depth interview were conducted with the representatives of Golf Clubs operating in Belek region and eight main themes were identified after categorical content analysis of the data obtained from semi-structured interviews by using QSR NVivo 10 program. In the study, qualitative research design was used. According to research results, it is determined that golf tourism is an developing types of tourism in Belek and the fundamental problems of golf tourism development are the lack of direct scheduled flights, the shortage of qualified staff, the small number of golf course, the shortage of land, infrastructure problems and the negative impression of the destination because of the social situation of our country. At the end of the study, several suggestions were presented for the tourism industry

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