A RESEARCH ON DETERMINATION OF PULL FACTORS WHICH AFFECT THE FOREIGN TOURISTS CHOICE OF ANTALYA

Abstract

Author(s): Burçin Cevdet ÇETİNSÖZ, Savaş ARTUĞER

In this research it is aimed to determine the pull factors which affect the foreign tourists choice of Antalya. The sampling group of the research is constituted by the tourists who visited Antalya between May and August in 2013. The data collection tool of the research is the questionairre which measures the travel motivation pull factors, the data from 408 tourists was collected. Descriptive analysis such as arithmetic mean, standard deviation; statistical tests such as factor analysis, reliability analysis, t-test and variance analysis were used in order to analyze the data. As a result the two factors which affect the choice of tourists who prefer Antalya have been found out; hygene and security and natural beauties. In other words tourists prefer Antalya for its being safe, clean, having beatiful beaches, climate and natural parks.

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