A RESEARCH ON DETERMINATION OF DESTINATION PERSONALITY OF MARMAR?S

Abstract

Author(s): Sava? ARTU?ER Fatih ERCAN

In this research it is aimed to expose the destination personality of Marmaris. The sampling group the the research is consisted of the tourists who visited Marmaris between June and August 2014. The data collecting method of the research is Aaker ‘s (1997) questionairre which he developed in order to measure brand personality and the data was collected from 385 tourists in total. The descriptional methods such as percentage, frequency, mean and the statistical method such as the reliability test and factor analysis were used in order to analyze the data. The destination personality of Marmaris was designated as four dimentions at the end of the research. These dimentions are competence, sincerity, excitement and ruggedness. The highest dimention of the destination personality belongs to “sincerity” and “excitement” dimentions. In other words the foreign tourists who came to Marmaris described Marmaris as cheerful, friendly, spirited, cool and young as a personality.

Announcements

You can send your paper at https://www.scholarscentral.org/submissions/international-social-research.html

  • The Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararası Sosyal Araştırmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google scholar citation report
Citations : 27

The Journal of International Social Research received 27 citations as per google scholar report

The Journal of International Social Research peer review process verified by publons
Get the App