A RESEARCH FOR ANALYSING ON USING TRADITIONAL FOODS AS A PROMOTIONAL FACTOR IN BROCHURES

Abstract

Author(s): Gencay SAATCI ├ľzge G├ťD├ť DEM?RBULAT

Food culture, as a part of the local culture, the most important factors of attractiveness in a destination. In this context, promotional brochures must be included traditional foods for increasing the attractiveness of destinations, introduction to the region and to provide opportunities for the development of tourism. Also, qualitative growth in tourism will be provided with effective using of traditional foods in destination promotion. In this study, the promotional brochures of destinations, join Travel Turkey Izmir 2014 Tourism Fair and Conference, that carried out in cooperation with T.C. Culture and Tourism Ministry, Turkey Travel Agencies Union, Hannover Fairs Turkey and ?zfa?, were examined and than using traditional foods in the promotion of destinations aimed to investigate the case. In this context, brochures of the destinations, the most effective tools for promotion and marketing, were examined. According to the results of the study, it concluded that destinations does not give place traditional foods in promotinal brochures.

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