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A POLITICAL COMMUNICATION TOOL FOR GENERATION Y: PROPOSAL FOR POLITAINMENT (ENTERTAINING POLITICS / POLITICAL ENTERTAINMENT)

Abstract

Author(s): P?nar GÖKTA?

Today one of the most popular fields of communication for researchers is political communication. As a result of globalization and development in social life, political communication tools by used political actors and their ways of doing politics has changed. In this context, entertainment and political information has been used together in the media. In this structure is called Politainment consists of combination of politics and entertainment words and generally it refers to the transfer of political knowledge through entertainment. As part of this research, Politainment as political communication tools arerecommended for the Y Generation who was born between 1980-1999.In this context of with the political communication method; the adoption of political activities and policies by Y Generation is carried out more easily. Also this research is expected that contribute to development of politics and the country itself by encouraging actively interested in politics for Y Generationthrough Politainment.

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