A CASE OF MEDIATIC POLITICAL SPEECH: CONTENT AND DISCOURSE ANALYSIS OF BALCONYSPEECHES

Abstract

Author(s): O?uz GKSU

Recep Tayyip Erdogan began the balcony speech tradition in Turkey. In this study, it is aimed to answer the question “What are the political, economic, social and cultural issues that take place in the speeches of Recep Tayyip Erdo?an?” The fact that the media has different meanings for balcony speech and searching for relevant clues for the new term makes these speech more critical. Analysis of the content and discourse of the seven balconies conducted by Erdo?an after the 2007, 2011 General Elections, 2010, 2017 Constitution Referendum, 2014 Local Elections and 2014, 2018 Presidential Election were conducted. The aim of the research is to identify similarities and differences in balcony speech made after different periods and different elections and to draw out the meaning map of the mediatic speech. The study was limited to balcony speeches Erdogan made during his prime and presidency. The seven balcony speeches Erdo?an made after the different elections are the sample of the study. As a result of the research, Erdo?an has shown that he will never compromise the values he believes for his supporters and the party. Erdogan made it clear that the nation regarded the nation as a value rather than a value. Although the messages given in the balcony talk have a pragmatic and inclusive atmosphere, due to the pragmatic conception of politics, this mediatic speech is directed at party base, party organization and potential target voter.

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