Author(s): Savaş KESKİN, Sünbül POLAT, İmran UZUN

Female identity which produces in sociality that includes male dominant, determines the position and roles of woman in social life. All daily performances of woman is maintained on roles clamp that is offered to her. Social media which proceses as a compensation and reproduction mechanism for disadventageous groups, homes the marginal identity an sharing. But most of the time, social media includes organization practices that is consolidated and reproduced of current social relationships. 'Yeni Gelin Evleri (The Houses of New Bride)' that is established various social media spaces, especially Facebook, produces social processes that is reproduces of dominant definition. Female users which attended to this sociality, performances the roles of 'Motherhood' and 'houswife' that ascribe by male-dominated society and provides a self-satisfaction from this performances. The aim of this study, to expose the contributions of sociality that is fed individual and collective performances of society of 'Yeni Gelin Evleri' that come together on social media, to reproduces, consolidate and disseminate of current identity an roles. ?t has benefited from netnographic analysis as method in the research. Researcher who involved to community evaluated in relational network that social women roles how is produced and shared


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