Author(s): Gülten Ä°MAMOÄLUï· Levent CEYLAN
, it is aimed to investigate, emblem, logo and mascot usage of football clubs and the reflections. Literature was searched. Football clubs want to increase their strength and influence with the use of emblems, logos and mascots. The most effective elements that emphasize visual identity in football are seen as club badges, logos and mascots. They also contain symbolic value. Club emblems, logos and mascots housed a variety of original drawings, depictions and colors. They can reflect the past of clubs as well as aesthetic forms. They would have an effect on visual mental and memory. The emblems, logos and mascots of the clubs are generally chosen from animal figures. Conclusion: Logo and emblem used by sports clubs express the short identity of the club. Mascots; they attract people's attention with their rich image and color components and increase the rate of remembering. Some of the emblems, logos and mascots used by football clubs are similar, while others differ greatly. It has been seen that the world's elite football clubs use the emblems, logos and mascots effectively. Turkey also emblem, logo and mascot in national football clubs, regional, taking into account regional and socio-cultural characteristics are advised to new regulations.
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