Author(s): Selçuk Bora ÇAVU?O?LU, Ataman TÜKENMEZ, Emrah SERDAR
In 2010 Vancouver winter Olympic game showed how it developed as a big organization since 1924 as realized in 120 km areas totally 82 countries, watched 15 branches in 86 categories by 10.000 media organizations and followed as well by 3 billion people from television (https://www.olympic.org/vancouver-2010). Successful organizations contribute to the promotion of country’s advertisement and marketing strategies, moreover, the revenues from international organizations substantially economical contribute for both city developing and country’s sports federations. But, it is need to work with a good staff as systematically and coordinated to occur them. Sport achievements for city and realized them by people who live in this city are understood after olympic games. International sport organizations contribute for both changing city’s silhouette, substructure positively and promotion also. This research’s purpose to evaluate the results of achievements as sporty meaning of such a big organization like this and try to explain the positive effects of winter olympic games to Vancouver city in terms of public relations. Research is done in Vancouver city of Canada. British Colombia University and Simon Fraser University (big universities in Vancouver) students attended. Student selection is made by accidental way in university campus without considering demographic features. The purpose in here is to evaluate the student’s interests for sport who study in different gender, class and age groups and also compare the results in terms of aimed hypothesis rightness. We are of the opinion about this research results give an idea to relevant authorities about winter olympic games could such contributes to develop the cities which will become candidates; such acquisitions obtained in terms of promotion the both city and country.