Author(s): F. Belma FIRLAR, Murat ÇELIK

In our country, when we evaluated products of humour which offers social, political, economic, relgious, etc. Structures with different expressions that seen humour samples are concentrated in advertising industry. Universal sense of humour, the message is sent in the target audience more effectively in the target group’s attitudes and behavior used to alter one of the most important areas of application refers. When the role and importance of humour’s assessed as at Turkish advertising sector that seen there’s not enough data and available valuing. However as all of us are known, if we don’t know our past, we can’t manage our future effectively. Aim of this study, outstanding at this point and at the 1928-1950 period, the advertising sector in Turkey with historical analysis is aimed to shed light to the past. At the end of analysis’s intended that evaluating holistic effectiveness of advertising and humor which one each reflects their society and thus compile datas which will allow us to compare today and yesterday.


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