Author(s): Ay?e ?AH?N

The aim of this study is to define of gastronationalism and understand the logic of gastronationalism. At the same time introduction of the notion of gastronationalism into Turkish literature makes important this study. This study, based on the identification of the gastro-national phenomenon with national identity, is also important in terms of dissemination of this idea. Gastronationalism is related to notion of nationalism, culture, belonging, identity. Therefore the notion of gastronationalism is intangible and sociological. In this study, gastronationalism is considered in two dimensions: the effect of geographical signs on gastronationalism and the effect of gastronationalism on branding. How the gastronationalism factor will affect to the globalizing world is examined with these dimensions. Literature search was conducted in this study.


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