Author(s): Levent SEZAL

Some of the theories of economics and finance call human beings rational beings with complete knowledge, while others call it irrational or limited rational. In particular, it appears that many different theories have emerged in decision making under uncertainty, and these theories are basically divided into two main headings. The first is behavioral finance theories that put investor rationality at the forefront of traditional financial theories and the second is that the decision makers are under the influence of many prejudices. Behavioral finance, in contrast to the traditional financial theories, provides explanations based on the behavior of individuals in finance. Behavioral finance based on the assumption that individuals are not always rational, or even often irrational, has been tried to be studied in this study. This study aims to provide information about psychological factors affecting investor behaviors in terms of behavioral financing of solar energy investments, which is a popular topic in the world and in Turkey, together with a general debate on behavioral finance


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